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Blockchain is Transforming the Relationship between Brands and Consumers

Blockchain está Transformando a Relação de Marcas e Consumidores

Blockchain is Transforming the Relationship between Brands and Consumers

The development of the blockchain system makes financial relations increasingly practical and secure with the development of its transparency and data storage features. Because of the constant demand for these characteristics in the tokenized market, brands and consumers change as the technology grows.

It’s not uncommon for many people to think that blockchain technology only works in the context of tokens or even digital assets. However, the advances have not only been limited to the financial market, as many fintechs and those using the crypto-based economy are taking advantage of blockchain’s reach to improve everything that involves data transactions.

Blockchain Beyond NFTs

Blockchain technology is at a stage far beyond its early popularity with NFTs. Examples include the ability to solve numerous problems, such as the way in which data is handled and the demand for greater transparency in negotiations.

Due to the possibility of fewer intermediaries and reduced costs, the blockchain system tends to be widely used mainly in the context of tokens. This advantage can be used to great advantage in international transactions, which if done in the ordinary way would incur fees and charges.

As a result, the system has become one of the most important opportunities for increasing the capacity of the capital market. As a result, professionals in the tokenized area are looking more and more mature and want to delve deeper into the technology’s potential to increasingly improve the quality of transactions and interactions in the market.

When thinking about the rise of blockchain, one of the first things that comes to mind for those familiar with the tokenized market is the importance of VASPs. Through them, it is possible to offer virtual assets very securely and thus take advantage of the growth trend that digital assets bring.

How Blockchain Solutions can be used in Companies

Enhancing the protection of highly sensitive data and increasing the quality of supply chain traceability are some of the applications of blockchain solutions in companies. The application of this system to provide as much authenticity as possible in products is also noteworthy.

The rise of structured tokenization, for example, has caused many companies to completely change the way they view trading on the market. This is precisely due to the constant need to increase the formation of adequate capital for the venture, which can be provided by tokenization and still bring the desired investment to the digital market.

Based on reliable data and the transparency offered, it is possible to use these characteristics for brands to create unique and very precise journeys. In fact, one of the ways to apply blockchain solutions is through tokenization for small and medium-sized businesses.

Through this, companies are able to explore new possibilities for handling their finances and can position themselves in completely different ways on the market. As growing and sustaining a business will require diverse skills that are closely related to the rise of digital assets, understanding the tokenization of assets in companies is indispensable for medium and long-term projects.

How Blockchain Solutions can be used in Companies
Image: Canva

A New Moment in Consumer Relations

Relationships with consumers have changed significantly with blockchain due to the possibility of offering personalization and security through the system. As well as being an interesting application that is constantly being explored by different companies in the market, this marks a new moment of change brought about by the growth of this system.

In this way, it is remarkable how blockchain brings the possibility of setting up a unique infrastructure that relies on trust and the security that new negotiations require from the market. Consequently, several companies want to take advantage of this trend and collaborate so that the technology is part of many future negotiations.

The investment advisor, on the other hand, is a profession that is showing a considerable growth curve precisely because of the intensification of activities related to the financial market. After all, with more and more investors wanting to take advantage of the trends of the tokenized era, the job tends to be much more studied and require the use of technologies that are much more capable of keeping up with the new demands.

Due to the growth trend, many professionals are trying to understand how to become a self-employed investment advisor. Through this understanding, it is possible to take advantage of the growing momentum of the Brazilian investment market and thus learn about a series of opportunities that the tokenized economy offers.

The Importance of Exploring the Entrepreneurial Mindset in Your Company?

Achieving greater chances of more promising results in the company’s operations is the main importance of exploring an entrepreneurial mindset with blockchain technology. In addition, the creation of more entrepreneurial thinking considerably increases the chances of that business being durable even with the intense changes that the digital economy causes.

Note, for example, how businesses that use the idea of having a native blockchain offer users very interesting platforms that allow consumers to contribute and get involved. The enterprise that does this is much more likely to prosper in the future, given the constantly growing demand for personalization and appropriate experiences with a company.

Knowing new ways to access digital assets, for example, is also part of exploring the entrepreneurial mindset. Through this understanding, the company will know what the biggest tendency is for customers to trade in a particular modality, and so prepare for the future that this market presents and form the right environment for transactions to take place properly.

Understanding the DREX, for example, is extremely important because it is a way for investors to obtain virtual assets more easily and safely. Thus, in addition to the cost reductions that the general market will see with the issuance of paper money, the DREX represents the birth of trading in the Brazilian digital market with an intensity never seen before.

Future of the Brand-Consumer Relationship with Blockchain

The relationship between consumers and blockchain tends to be based on greater security and personalization, a factor that helps to build unique journeys in the age of digital assets. Therefore, in order to enter this wide field of digital asset possibilities, it is best to migrate to asset tokenization by creating an account with BLOCKBR.

Migrate to tokenization with BLOCKBR infrastructure, Access Funding with BLOCKBR Plugged-in Investment Advisors.

The unlocking of the capital market, giving access to new types and structures of investments through tokens, is bringing a universe of opportunities every day. Blockchain technology is an environment of high security and transparency, as well as being a backdrop for the creation of new operating models.

To understand which tokenization model and infrastructure you can use in your operations, you just need to understand the opportunities you can take on, whether as a structurer, originator or distributor/investor.

Become an investment advisor for digital assets (structured tokens) through BLOCKBR. You can also be an asset structurer and use our entire risk analysis, legal, technological and commercial infrastructure for distribution with Station or, if you prefer, just raise tokens by investing in your operations or RWA assets. Count on us.

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