Web 3.0 or the third generation of the web is a new era in the use of the world wide web that opens up innovative and potentially simple possibilities for producing knowledge and doing business. Tokenization, blockchain and crypto assets are the pillars of this new web.

Decentralization will be the watchword in this new version of the web and it is not by chance that the horizon has bothered many players who monopolize (and monetize) the current web 2.0.

All content produced, whether from users, information vehicles and companies, will be in distributed databases – the blockchain – without the need for validators of trust that we know – governments, banking systems, social media platforms and software.

Business tokens, cryptocurrencies and NFT are already a reality, the metaverse is the new frontier. All leading us to a great revolution in the way we relate and do business.

BLOCKBR, a native web 3.0 company, will show some projects from companies that already have their feet in the future and how web3 can change the results of their businesses today!

WHAT IS WEB 3.0?

Web 3.0 is the reality of the internet whose main characteristic is the convergence of the most innovative concepts of disruptive technology.

• Content decentralization;
• Minimal dependence on big techs;
• No intermediaries in interactions and operations;
• Electronic money without state regulation;
• Decentralized business and finance.

People and companies will have absolute control over what they offer, without regulations from technology corporations, in addition to the unrestricted use of content and with a questionable level of security.

The common thread of these innovations in building the new era of the internet is the blockchain, the next-generation digital ecosystem where cryptocurrencies, tokens, NFT, decentralized businesses and the metaverse are produced.

WHAT ARE THE PILLARS OF WEB 3.0 FOR BUSINESS?

To understand even better what web 3.0 is, we must compare the pillars on which it is being developed.

BLOCKCHAIN

The blockchain is a distributed database – without a central control or server – that records the information and transactions of people and companies in an encrypted form and shared among an incalculable amount of computers.

These machines are servers in themselves, with the same database updated at each movement and fraud-proof in the records on the network, being the ideal environment for decentralized businesses – such as asset tokenization – providing agility, scalability and security.

CRIPTOMOEDAS

Digital currencies are monetary tokens and the reason why the blockchain emerged and became the center of today’s technological revolutions. They are fundamental for decentralized businesses, as they allow peer-to-peer payments, without intermediaries, fees and taxes.

At the end of 2022, the Cryptocurrency Law was passed, which regulates their use in the country as a means of payment and as an investment asset.

BUSINESS TOKENS

They are the digital representation of every good – real or intangible asset, digital asset, product or service – that can be traded in this way through tokenization platforms.

The token plays a central role in the decentralized economy, as it is an extremely effective supply vehicle, making transactions more agile, more secure and with a much greater reach.

Currently, the main types of tokens are:

• Security tokens: represent securities regulated by the CVM;
• Utility tokens: tokens for offers and services exclusive to customers;
• Real asset tokens: represent real estate, equipment, artwork and other assets;
• Financial asset tokens: these are fixed income and receivables tokens.

METAVERSE

Metaverso is a virtually immersive environment, with a layer of reality that intertwines the virtual and real worlds, with holograms, augmented reality and virtual reality.

People assume avatars that represent them and participate in the metaverse in a real way and can work, eat, have fun and perform several other tasks. The metaverse is a branding resource with excellent results.

SEE 5 COMPANIES THAT ADOPTED WEB 3.0 PROJECTS

ADIDAS

The German manufacturer has had a strong presence in the metaverse since 2021 and created its blockchain-based NFT that would allow users to join a brand fan club.

The brand approached the sale of virtual tokens and with each reseller of sneakers, the NFT blockchain records the transaction and the network’s smart contract grants Adidas a percentage of secondary sales.

NETFLIX

Netflix understood the importance of web 3.0 in the entertainment world and invests heavily in NFT and metaverse, creating innovative web3 experiences to promote its series, such as Stranger Things and Love, Death & Robots.

The company innovates using NFT to create a continuous narrative of films and series that plays with tokenization and the crypto world with various forms of interaction.

META

The owner of the brands Instagram and Facebook launched, in 2022, the possibility of using its social networks to publish digital collectibles and integration of digital wallets. In August of the same year, the strategy was already available in more than one hundred countries.

The objective is to support companies that adopt branding in NFT, leveraging new business and at the same time strengthening the brand image with the association with the third generation web.

Fixed income investments and variable income: see the differences!

FORD

The global automaker has won 19 trademark applications to use its flagship products in the metaverse, from cars and trucks to virtual clothing. In addition, it has created an online NFT marketplace and plans to develop virtual goods – parts, accessories and clothing for use in virtual worlds.

BLOCKBR

BLOCKBR is a 100% web 3.0 native blockchain technology company that contributes to the new digital transformation of the market with the advancement of decentralization in business development, whether:

• In the construction of infrastructure for transactional processes in the financial market;
• In the development of solutions for the operational optimization of several industries.

Our work aims, above all, to contribute to the development of a more democratic, inclusive economy that promotes innovation.

CREATE A BUSINESS TOKEN WITH BLOCKBR!

Tokenization is a reality that will expand at the pace of resumption and growth of all businesses. There is no industry that cannot benefit from tokens as a business strategy.

BACEN and CVM initiatives are boosting this market where the benefits of business tokens can be decisive for the company’s billing and profitability.

Tokenizing is a secure way to raise funds and leverage operations. Do you want to see the competition come out ahead?

Come and talk to BLOCKBR.

We have the best token offering strategy on the market!

INVEST AND PROFIT MORE WITH TOKENS ON BLOCKBR!

Do you want to buy token, and it seems complicated? Because applying to tokens is much simpler than you might think!

Just open an account at an asset and investment token brokerage like BLOCKBR and create a digital wallet to store your applications.

Afterwards, all you have to do is access our token marketplace, learn about the offers from the most varied companies and types of assets and choose those that align with your investor profile. And the democratization of investments is present: you can invest in tokens from 50 reais!

BLOCKBR Digital Assets is a native fintech web 3.0 that brings technological innovation and digital knowledge to transform physical assets into digital ones, in the tokenization process.

The supply of tokenized assets is democratic and decentralized, which makes the way of investing safe, simpler and more efficient.

We enable, structure, issue and offer tokens on our platform and beyond. Be aware that tokens depend on feasibility and regulatory factors.

Do you want to tokenize your business or part of it? Do you have a business solution and does it make sense to issue your own token ?