The process of raising capital for companies can be long and complex, but above all it is very versatile. One option that often goes under the radar is structured tokenization, a way of making money and increasing companies’ capital based on technology and digital investment.

Virtually any traditional financial asset can be transformed into a token, providing an opportunity for companies in various sectors to raise funds and increase their investment base. From agribusiness to real estate companies, you can tokenize your financial assets on blockchain, a revolution that could mean transforming your business and raising capital.

The Application of Tokenization for Companies

Today it is possible to apply tokenization to any financial asset, something that exists in the traditional market and has been transformed into a secure investment in the digital world. The most diverse assets, media and even products of a company can be tokenized – as an example we can mention:

• Properties;
• Agribusiness assets;
• Credit services;
• Produtos de base;
• Works of art in general.

All these traditional financial assets can be tokenized and offer a way for companies to raise capital. But tokenization can be used for other functions in a company, such as payment and asset transfers, always in a very secure way, like DREX, which offers convenience in payments.

Another possibility much appreciated by tokenization is freedom and liquidity. A company that can tokenize its assets is much more likely to reach other areas of the market and attract the attention of potential investors.

How Tokenization Facilitates Capital Raising

Tokenization is great for raising capital for companies, as it vastly expands the possibility of receiving new investors, has excellent liquidity and also guarantees more agility when it comes to investing. In addition to all the security offered by technology, whether for the company or for investors.

Today, the possibilities for tokenization are already vast and provide companies with a quick way to raise capital. Through the tokenization whitelabel platform it is possible to reach the entire public that is interested in the subject in the world of digital assets, and here we are talking about a global market.

In 2023, tokenization generated around R$650 billion worldwide, and is proving to be such a secure and profitable technology that it has even been adopted by the US government. The tokenization of US treasury bonds grew by more than 641% in the same year, astonishing figures for the token market.

But what is a token anyway?

Tokens are data encrypted using state-of-the-art technology, one of whose main features is security, and are known as digital assets. Another feature is that the tokens are easily tradable, which offers much more liquidity for these files. They can be bought and sold quickly.

Values, possessions, entities with assets such as VASPs, shares in companies and even awards can be tokenized. The tokenization service and structure can be used in a variety of contexts, including raising capital for companies – practically any business can go through this process.

Tokenization Implementation Strategies

There are various applications and implementations of tokenization in a company, from raising capital, to tokenizing assets or investing the company in other tokens. Implementations of the service are wide-ranging and can serve different businesses in different sectors. Here are some options.

Raising capital

One of the biggest and most interesting uses of tokenization is to raise capital for companies. In this modality, your business can tokenize your assets and market them among your clients or investment advisors anywhere in the market. Even on the international market and 100% digitally.

Real estate tokenization

Real estate tokenization – or real estate tokenization – is currently widely used by companies in the industry. This technology makes it possible to transform real estate into digital financial assets, or tokens, which expands this market, which is already one of the hottest in the investment world.

Real estate agents can benefit from this tokenization strategy to raise capital for companies. Real estate tokenization is interesting on two fronts because, at the same time as it attracts future investment advisors who work in the real estate market, it also attracts the attention of those who are already familiar with tokens.

Commodity tokenization

Commodities are types of investment that are very successful in Brazil and are also interesting targets for companies in the tokenization process. A commodity is characterized by a primary good produced on a large scale, the main representatives of which are:

• Mineral commodities;
• Agricultural commodities;
• Livestock commodities;
• Environmental commodities.

Businesses that operate in these sectors and are linked to the production of raw materials, considered commodities, have tokenization as an excellent way to modernize. And of course, get even more investors and an increase in capital. It is worth noting that the tokenization of commodities is one of the most common ways of applying the technology.

Tokenization of points in reward systems

A common use for raising capital for companies is points and rewards systems. This is a very popular strategy for building customer loyalty and also boosting the brand’s results with its target audience. Many are still unaware of the return brought by the tokenization infrastructure in this field, interesting though it may be.

When tokenized, these points can be traded and exchanged by the company’s public, creating an ecosystem of buying and selling linked to your brand. An excellent use of asset tokenization, which is intelligent and also designed to benefit and retain your customers.

Tokenized media

Digital producers can tokenize their products and services through media that present more information about the tokenized economy, a way of selling their works and, at the same time, guaranteeing a certain exclusivity about each product. And there are various types of digital files that can be tokenized, for example:

• Music and audio files;
• Images;
• Artistic representations;
• Books.

This is a market that is already very well established, especially that of images on tokens, and they represent a major demand for all tokenization. And of course, they are an excellent source of income and a way of delivering to your audience exactly what they are looking for.

Today, tokenization expands the possibilities for companies to raise capital, and BLOCKBR could be your business’s entry into this digital world. BLOCKBR is a fintech specialized in building infrastructure that allows a simplified migration to tokenization, meeting the needs of a highly regulated environment.

Our main mission is to develop autonomy for the capital market so that it can move, grow and potentially access digital assets. We develop legal and technological solutions that create opportunities and simplify how financial services will operate, from the structuring and new roles of the agents involved to the management and supply of these assets, generating efficiency, lower costs and faster liquidity.

We take care of all the technological infrastructure for tokenization and regulation, simplifying your life so that you can take care of the relationship with your client – check it out!

BLOCKBR is a fintech specialized in building infrastructure that allows a simplified migration to tokenization, meeting the needs of a highly regulated environment.

Our main mission is to develop autonomy for the capital market so that it can move, grow and potentially access digital assets. We develop legal and technological solutions that create opportunities and simplify the way in which financial services will operate, from the structuring and new roles of the agents involved to the management and supply of these assets, generating efficiency, lower costs and greater speed of liquidity.

We take care of the entire technological infrastructure for tokenization and regulation, simplifying your life so that you can take care of your customer relationship.