A precise and unfortunately negative sentence portrays the situation of audiovisual production and in particular of independent cinema: in a crisis, it is the first sector to stop and the last to return. The good news is that asset tokenization can pave a positive and evergreen path.
It’s a phrase that defines the challenge of producing an independent film – one that bypasses large productions with millionaire investments and that focus on high and quick financial returns.
Culture in general – and non-mainstream cinema in particular – first suffer the impacts of economic crises and cuts in public investment that end up harming the growth of independent audiovisual.
The technological revolution of business tokens can contribute to the multiplication of productions against the grain of the market. After all, crypto assets have the same challenging look at the status quo.
BLOCKBR, a native web 3.0 company, will talk about how independent cinema and decentralized financing with tokens are a perfect combination!
WHAT IS THE IMPORTANCE OF INDEPENDENT CINEMA
Independent cinema is fundamental for the formation of a cinematographic tradition that values the diversity of content in a heterogeneous society in different ways – origins, values, trajectories and dilemmas – and where commercial cinema does not prioritize the multifaceted vision.
What are the benefits of independent cinema for the culture of the country?
- It allows the diversity of narratives. Unlike the major production companies, which prioritize commercial productions and predictable formulas, independent cinema makes room for social, cultural, political issues and a broader view of the human experience;
- Independent cinema encourages artistic experimentation and innovation. With less commercial constraints and more creative freedom, the filmmaker has the opportunity to explore new techniques, styles and approaches;
- Artistic freedom in independent audiovisual yields creative thoughts and narratives and innovative technical resources;
- Independent filmmakers can focus on stories that reflect particularities of communities and cultures, helping to make visible and preserve cultural identities and give voice to groups that are often neglected by commercial productions;
- Non-mainstream cinema produces works that are recognized for their aesthetic beauty and innovative look at conception, which encourages generations of young people who want to break down commercial and institutional barriers and produce authorial cinema par excellence.
Therefore, non-commercial cinema plays a vital role in the film industry as it allows for diversity, innovation, talent discovery, reflection of local realities and challenge to the established.
Tokenization Infrastructure: How it works and benefits your project!
CURRENT SITUATION OF INDEPENDENT ARTISTS IN BRAZIL
The situation of artists in the independent cultural scene around the world is naturally challenging and in Brazil it is even more so due to factors that unfortunately persist over decades.
SOCIAL INEQUALITY IN CULTURE
IPEA surveys show that the poorest 10% spend an average of 4% of their monthly income on direct cultural consumption – cinema, theater, concerts, exhibitions – while the richest 10% spend 13%. Consuming culture naturally is not a priority for Brazilian families.
Access to culture is elitist, harming major film productions and even more the independent film scene. Where there is little consumption, there is little investment interest.
LACK OF RELEVANCE IN GOVERNMENT POLICIES
There is no doubt about the importance of giving access to culture to Brazilians and that this action should be a government policy, complementing the educational level of the population. In practice, what happens is the opposite: ever smaller budgets for culture.
LACK OF SECTOR-SPECIFIC FINANCING
There is no private funding for culture and private credit for independent cinema faces barriers because it does not seem profitable. The option ends up being highly restrictive public programs for small film production companies.
As we have seen, it is a difficult scenario for audiovisual production. Tokenizing independent cinema is the option that brings together a series of benefits to the simplicity that the cultural segment needs!
THE ROLE OF TOKENS IN THE DEMOCRATIZATION OF INDEPENDENT CINEMA AUDIOVISUAL PRODUCTION
Tokenize is to trade a good, product, service or project in the form of tokens – digital assets that are created in a high-tech and cryptographic environment – the blockchain – and offered through sales platforms.
Is it possible to make a tokenized independent film? Absolutely, yes!
HOW TOKENIZATION IN CINEMA WORKS
- Basically, the entire film project will be analyzed together with an asset tokenization company, assessing the technical feasibility and whether tokenization will bring the expected results and benefits to the film’s production;
- Once the project is approved, the production of tokens begins in the defined quantity that will bring the best possible liquidity;
- The smart contract is also created, the digital document residing on the blockchain that manages all the electronic management of the offer, from the delivery of the tokens traded to the credit of the collected amount and the payment of the remuneration and/or benefits that are foreseen to the tokenists;
- The person can buy token on a selling platform.
BENEFITS OF TOKENIZATION FOR INDEPENDENT AUDIOVISUAL
HIGHER LIQUIDITY
The cinema project can be divided into parts, tokens of lesser value, as in a stock offering. This greatly increases the potential audience to invest in the tokens, increasing the speed of sale and goal achievement.
DEMOCRATIZATION OF ACCESS
Democratization combines with independent cinema and in tokenization, the fractioning of the project allows people with lower incomes and small investors to effectively support cinema, something that does not happen with big films or traditional investments.
POTENTIAL ENGAGEMENT
There are millions of people willing to help Brazilian independent cinema, but they don’t know what to do or think it’s too complex a system – and we tend to agree. With film project tokens, film lovers can engage.
COMPLETE REWARDS SYSTEM
A tendency is that a large part of the investing public is admirers of the people present in the project or of cinema in general and with them it is possible to establish a relationship similar to the utility tokens used by artists, offering exclusive goods and services.
With these and other advantages of tokenizing projects and assets, independent audiovisual can achieve more production quality, visibility and raise the quality of Brazilian cinema!
TOKENIZE YOUR ASSETS WITH BLOCKBR!
Tokenization is a reality that is becoming present in all segments and business models, it is not something so innovative that it should still be seen with suspicion. Companies and individuals are currently monetizing tokens.
Recent actions by BACEN and CVM signal that tokenization is legal and the digital real will be a great divider to increase the credibility of technology for those who want to invest in tokens.
Offering your business token is simpler than you might think. Do you want to see the competition come out ahead?
Come and talk to BLOCKBR.
We have the best token offering strategy on the market!
BLOCKBR Digital Assets is a fintech native web 3.0 that brings technological innovation and digital knowledge to transform physical assets into digital ones, in the asset tokenization process.
The supply of tokenized assets is democratic and decentralized, which makes the way of investing safe, simpler and more efficient.
We enable, structure, issue and offer tokens on our platform and beyond. Be aware that tokens depend on feasibility and regulatory factors.
Come tokenize your business and put it on a higher level in the market!
