The cryptocurrency market had a lot of news this last weekend in June. The first is BlockBR, which announced its internationalization to allow Brazilian investors to access the US real estate market

The company is entering the profitable American real estate market and plans to generate $50 million in new business for the company. This initiative aims to simplify the investment process in this market, which is worth around US$ 47 trillion a year, and eliminate the bureaucracy traditionally associated with this type of transaction.

With the new infrastructure, the organization structures real estate assets to allow Brazilian and foreign investors to invest in US real estate in a simplified manner. Until now, the traditional process required them to open a company in the US, an LLC (Limited Liability Company), in order to invest, which involved a lot of bureaucratic paperwork and complex taxes.

The solution offered by BlockBR eliminates this need, allowing investors to acquire RWA tokens linked to fractions of American real estate, directly in Brazil, in a process as simple as buying a product in a store. With the aim of providing a robust infrastructure for those with excellent asset originations, solutions like this benefit all parties involved: from the originator and investment advisor to the end investor.

This process, all carried out with the security and transparency of blockchain, considerably reduces bureaucracy and barriers to entry for Brazilian investors, enabling them to access the profitable American real estate market.

“BlockBR’s expansion into the United States marks a significant step in our mission to offer new roles to market players through infrastructure and tokenization solutions that facilitate access to global real estate investments,” says Cassio J. Krupinsk, CEO of BlockBR. “We’re excited about the maturity we’ve acquired over time in being able to build and offer solutions, we’ve always commented that the token will just be the vehicle so that it can travel on the highway called infrastructure!” he says.

Transfero and Notus

Transfero has announced a strategic investment in Notus Labs, a startup dedicated to developing onchain solutions that connect the traditional financial system (TradFi) with the world of decentralized finance (DeFi).

The investment is part of a pre-seed round of R$1,250,000.00 and aims to boost Notus in the development of products that encourage the adoption of blockchain and DeFi in the B2B and B2C markets. The partnership is not just limited to the financial contribution – the companies are joining forces to exploit and leverage Transfero’s infrastructure, including the BRZ and its Banking as a Service in Crypto operations.

“We will soon have an even larger banking infrastructure as IP, which will drive Notus to create new products and solutions from these services. At the same time, we are understanding how we can improve to deliver more value to strategic partners like Notus. The most important thing is that partnerships like this reinforce the role of blockchain technology in transforming the financial system,” says Claudio Just, CEO of Transfero Ventures.

For Notus, the time is right to bring cutting-edge innovations to the market and get new users on board with Web3 solutions in their daily lives. The startup recently announced the launch of Chainless, a mobile application integrated with PIX that makes it easier for new investors to enter the world of cryptoassets.

“With Transfero’s support, we are ready to revolutionize the financial market, bringing innovations ranging from daily operations to complex investments in digital assets, taking advantage of the onchain liquidity of DeFi protocols,” says Kevin Voigt, CEO of Notus. “We believe that the future is onchain, where the composability of DeFi solutions offers a significant advantage over centralized solutions such as brokers,” he added.

Notus plans to expand Chainless’ functionalities to incorporate everyday financial services, such as day-to-day payments, credit card issuance and traditional investments, all operated entirely in the onchain environment.

This approach is designed to offer the typical functionalities of conventional banks, but with the efficiency, transparency and security provided by blockchain technology. The aim is for these services to be integrated in such a way that users gain significant benefits without necessarily realizing the complex underlying technology. subjacente.

“Our goal is to position Chainless as the Nubank of decentralized finance, and we see Transfero’s infrastructure as fundamental to creating this robust bridge between traditional and decentralized financial systems. In this, technologies such as PIX and stablecoins – especially BRZ – will play a key role in consolidating an integrated and accessible financial experience for the Brazilian market,” says Kevin.

Binance

According to Binance, in the first quarter of 2024 alone, Binance Pay recorded a 57% increase in transaction volume, while the number of transactions and users grew by 35% and 47% respectively. This increase follows the performance recorded in 2023, when the volume of transactions soared 71% compared to the previous year, reaching more than 77 billion dollars.

Since its launch in February 2021, Binance Pay has processed more than 153 billion dollars in financial volume in more than 1.2 billion transactions, supporting more than 300 cryptocurrencies for peer-to-peer payments and facilitating transactions with more than 80 cryptocurrencies for merchant payments. In Brazil, it is already possible to use Binance Pay gift cards in large online stores and physical stores.

“Binance Pay is used by millions of users and thousands of merchants around the world, underlining our extensive reach and adoption,” explains Jonathan Lim, global head of Binance Pay.

During this period, travel-related purchases with cryptocurrencies increased by 46% from January 2023 to January 2024. In the same period, Travala.com witnessed a significant 44% growth in transaction volume, highlighting the growing acceptance of Binance Pay in the travel industry.

In gaming, where digital currencies are used to buy games, in-game items and rewards, there has been a 3000% increase in cryptocurrency payments via Binance Pay since the previous year. Leading gaming brands, such as Passion Punch and Nuuvem in Brazil, are at the forefront of this revolution, leveraging cryptocurrency payments to enhance the gaming experience.

The universe of gifts and gift cards witnessed substantial growth, with an increase of almost 40% from January 2023 to January 2024. This increase highlights the growing role of cryptocurrencies in the diverse gift market, improving the ease and accessibility of gifting.

In Brazil, Binance Pay reinforces the usefulness of cryptocurrencies in the real world. The gift cards allow anyone to buy food and drink at establishments such as Casa Santa Luzia and Zé Delivery, as well as gifts at Imaginarium.

You can also buy clothes, accessories and sporting goods in stores such as Renner, TipTop, Nike, Shoulder, Dress To, New Era, Aramis, Corello, Vans, Zinzane and Centauro. Luxury items are also on the list, with Vivara as an option.

In addition, services such as iFood, Hotels.com, Airbnb, Spotify, Netflix and Google Play can also be paid for with cryptocurrencies such as Bitcoin and Ethereum. Restaurants such as Outback and various stores from different segments, including Tok & Stok, NorVPN, Americanas, Shopee, Submarino and Casas Bahia, complement the wide range of possibilities, demonstrating its versatility and growing acceptance in national commerce.

Bitso

Another new development is that Bitso’s B2B business unit has grown its volume by 187% and is now responsible for more than 10% of the transactions made on the world’s largest remittance corridor.

Imran has been at the helm of Bitso Business on an interim basis since January 2024 and now officially takes over with the aim of continuing to drive the organization’s accelerated expansion. Under his leadership, Bitso Business recorded growth of 187% in the first quarter of 2024 and became responsible for more than 10% of the total volume of shipments on the US-Mexico route. The company serves companies around the world that carry out transactions in the United States, Mexico, Brazil, Colombia and Argentina.

“We have combined Bitso’s 10 years of experience transforming finance in Latin America with the best set of services for companies around the world. Our goal is for Bitso Business to be the first choice for all companies making international payments anywhere in Latin America,” said Imran Ahmad, General Manager of Bitso Business.

Blockchain.Rio

Blockchain.RIO is back for its third edition, which will be held on July 24 and 25 at Expo Mag (Centro, Rio de Janeiro). Among the main speakers are Charles Hoskinson, Co-founder of the Ethereum blockchain and Founder of Cardano; Daniela Barbosa, General Manager of the Hyperledger Foundation; João Aragão Pereira, Sr. Technology and Innovation Specialist Microsoft and the Senator of the Republic, Carlos Portinho.

The event will highlight how blockchain technology is revolutionizing the way we interact with money, property and information. The program will include lectures, workshops, hackathons, knowledge trails and networking areas, as well as a business fair where companies will be able to present their solutions to the public, who will also be able to interact with immersive experiences and visit a digital art gallery (Rio Digital Arts).

“Today, we are the main environment for discussions on the subject, where leaders and decision-makers from all industries participate, including banks, fintechs, the energy, fashion, agro and gaming sectors, as well as the participation of digital artists and the government, who connect, share ideas, generate business and shape the future,” says Francisco Carvalho, Founder and Ceo of Blockchain Rio and Vision Realty.

Among the main topics covered are: Drex, Asset Tokenization, Regulatory Framework, Digital Payments, Decentralized Finance, Artificial Intelligence and much more.

DUX

The startup DUX has announced a new Chief Marketing Officer (CMO): João Pedro Novochadlo. The executive arrives to assist DUX’s current momentum, after pivoting business to develop a set of financial tools for content creators, based on blockchain and artificial intelligence.

“I’m excited to collaborate with DUX’s new chapter as CMO, driving our vision of digital wallets for content creators and innovating in the Web3 landscape. Together, we are ready to break new ground and transform the digital landscape, collaborating to democratize decentralized technologies for all walks of life and to drive the creative economy today and forever,” celebrates Novochadlo, Dux’s new CMO.

The arrival of the new executive is strategic for Dux, which, always on the move, is also gaining ground in the creative economy.

“We needed to look beyond technology and JP moves very well across different segments. His experience and creativity are already making a difference in the way we want to conduct Dux’s business”, points out Luiz Octávio Gonçalves Neto, founder and CEO of DUX.

Nelogica

Nelogica promotes on July 12th, at Arena B3, in São Paulo, its first in-person event focused on strategy automation, the “Autotrade Summit: Trading of the Future”. The initiative will bring together some of the market’s greatest experts to explore the power of strategy automation and discuss the future of trading.

Investors and traders who already use solutions like Profit – or those who want to enter this universe, will have access to a true immersion in the topics to expand their knowledge about the potential of automation and robot traders that are transforming the way of operating in the market financial and enhance performance.

Participants will have the chance to get to know B3, the Brazilian Stock Exchange, and those who want to develop their own automation and risk management tools will also find the opportunity to discuss this path at the meeting, which takes place from 8:30 am to 6:30 pm.

Traders can expect a lot of exclusive content, discussion panels between leading market experts, hot seats and questions answered by an expert, a guided tour of MUB3, the Brazilian Stock Exchange Museum, and lots of networking. Tickets for the event are limited and can be purchased at https://lp.nelogica.com.br/automacao-lp-autotrade-summit

BEE4

BEE4 recently held an exclusive event for small and medium-sized companies interested in going public. On the occasion, everyone had the opportunity to immerse themselves in the step-by-step journey of SMEs in the Brazilian access market. The meeting took place at the company’s headquarters, in São Paulo, and brought together more than 50 participants in search of new alternatives for accessing capital to boost the growth of their companies.

During the event, Patrícia Stille, CEO of BEE4, highlighted the expansion of the current ecosystem, explaining the potential for growth in the number and size of issues as new participants and new distributors (brokers) arrive.

“The connection between our market and Banco Itaú and Genial Investimentos brokerages is not trivial. It is a process that involves a lot of development in a precise gear, with the ability to rotate operations and technologies between these institutions and our infrastructure. Once completed, investors will start trading their shares directly through the home broker they already use, this is a significant difference, a true game changer, as it eliminates friction”, pointed out the CEO.

The audience enthusiastically watched the talk by Nina Vieira, head of the BNDES capital markets department, presenting the bank’s committed agenda to support the growth of the access market, and telling more about the new program to act as an investor anchor in future offers.

“BNDES is looking at broad sectors and, in particular, some priority sectors such as health, education, agribusiness and innovation. We realize that there is a market gap, a big gap in companies’ access to the capital market. Based on the bank’s pillar for market growth and development, we created the anchoring program, which provides for participation in public offerings, both in the Novo Mercado and in the access market”, highlighted Nina Vieira.

Another highlight was the closing of the event, with the CEO of BEE4 interviewing Otto Guarnieri, co-founding partner of Mais Mu, one of the first listed companies, about the experience of going public in this new market.

“We found a solution in BEE4. Being listed gives us security, a peace of mind to assess that if we need funding, we are transparent enough and have the credibility to go after this capital,” said the executive. “For the partners of Mais Mu, the question of autonomy was essential, of not selling the whole business. We needed capital to grow and we didn’t want to give up control of the company. That’s why we saw BEE4 as an excellent alternative for achieving this goal,” concluded Otto.

Source: Cointelegraph